Our Mission and Vision

Our Mission

To empower women using the power of clothing and self expression so that every woman can feel bold, confident and beautiful in her own skin, showing up in the world unapologetically as her true authentic self.

 
Live by your own rules
Embrace the skin you’re in skin. Flaws, and all.
Dress for yourself and no one else.

Our Vision

To help every woman feel beautiful and empowered. Inspiring generations of women to break the mold, embrace confidence, creativity, and strength in order to embrace and express the best versions of themselves.
 
 
Reminder:
It’s okay to speak up for your dreams, take risks, and always try something new.
The life you want is out there.
You just have to go get it.